Every business you plan to initiate comes with a rule book of its own which the manager must follow to ensure success. There is no shorter route to get immediate success, but consistently following some techniques can help make way towards it. Event Management Business also follows this pattern. Apart from many pre-requisites you might have read about before getting into this domain, there is an additional and much significant 5C model that every event manager should take care of.
Read on to know more about what this 5C model comprises of and to understand how it would help you evolve as a successful event manager over time.
Following is the meaning of 5C’s in this model.
Concept
When you decide to plan on any event, you should have a clear idea about the purpose and the target audience. Knowing this would help you get a better understanding of the concept of the event. It will help you make the best decisions like venue of the event, date of the event, speakers you should invite to the event, etc.
Coordination
After the concept is clear, the next step would be to delegate the authority to the team members who will best suit a particular task. While you allot different tasks to be done by other people, it will be your task as an event manager to ensure proper coordination so that every work is appropriately and timely completed.
Control
To avoid every possibility of a mistake while managing the event, it is better to do a run-through beforehand to check if everything is in place. It will include having suitable alternatives for most of the activities, speakers etc., so that nothing goes wrong on the final day. Another aspect of it will be to ensure a sufficient budget to handle any emergency which might arise.
Culmination
The culmination refers to the actual day of the event. On this day, an event manager would want the team to be present at the venue before the event begins to rehearse things well and plan the sequence of an entire event to avoid any chaos. Alertness will be the crucial element here.
Closeout
The task of an event manager after the event is done to ensure a proper closeout. It would include timely payments to all the parties who worked to put an event together. Apart from this, a significant task would be to give feedback to the team about their performance and take the feedback from them and speakers, guests, etc. It will help figure out any scope for improvement which could work upon for other events.
